The 1950's - The 'Golden Decade' for advertising

The 1950's - The 'Golden Decade' for advertising

The 1950s is often regarded as the "golden decade" of magazine advertising. 

This decade saw the birth of advertising campaigns and slogans that are still remembered today.

Advertisers of the time investing heavily in magazine advertising to reach a wide audience. 

Also in the 1950s market research emerged using consumer psychology. This  lead to more targeted and effective advertising strategies. 

After the Second World War the economic boom contributed to increased spending on advertising.

This helped the industry flourish.

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